Why Doesn't my New Website Rank Number 1 in Google?
There can be many reasons why your website does not rank number one on the day it goes live. Here are some possible reasons:
Depending on your industry and niche, there may be many other websites that are already established and have been around longer than yours. These websites may have more authority, more backlinks, and better content, which makes it harder for your new website to rank higher than them.
It’s possible that your website is not optimized for search engines. Your website may not have enough quality content, relevant keywords, or a clear site structure. Search engines like Google prefer websites that provide value to their users, and if your website doesn’t meet these criteria, it may not rank high. It is very important to ensure you create good quality content that covers search terms that your audience will search for. This is part of your on page optimisation and will be key to ranking. Each of your pages should focus on a search term (keyword) Likewise with your blog posts. The title and H1 Heading should contain your keyword along with your image ALT-TAG. Also ensure your meta description contains the keyword. Its beneficial to structure your posts in a way that makes it easy for the engines to crawl. use of H2,H3 section headers with related terms is one way to do this. Whilst your site may rank if the quality of what you have written is not great. Google also looks for signals such as bounce rate so it is good to write content that engages the user and also converts then as well.
Internal linking your content is a great way to improve your SEO by helping search engines to crawl and index your pages. When you internally link, be sure to link to relevant pages that are related to the content that you are writing about.
A new website doesn’t have any domain authority or backlinks to begin with. It takes time to build up authority and a backlink profile, and this can be a factor in ranking.
Your website may have some technical issues that are preventing it from ranking higher. For example, your website may not be mobile-friendly, or it may have slow page speed. These issues can negatively impact your website’s ranking.
If your website doesn’t provide a good user experience, such as having a confusing navigation menu, slow load times, or difficult to read text, users will be less likely to stay on your website, and this can negatively impact your search engine ranking.
In summary, there are many factors that determine how well your website ranks in search engines. It takes time and effort to build a website that is optimized for search engines, provides value to its users, and has a strong backlink profile. So, it’s normal for a new website not to rank high immediately after it goes live.